Summit Health & Performance
A sports chiropractic clinic whose whole pitch is that it is not the quick-fix place.
- Type
- Healthcare · Custom build
- Year
- 2026
- Where
- Huntsville, Alabama
The situation
Dr. Seth Graham treats active adults and youth athletes by finding the cause of a problem rather than chasing the symptom. That is a genuinely different offer from the adjust-you-and-move-you-along clinic down the road, and the website had to make the difference obvious in the first few seconds — to someone who is in pain and comparing three tabs.
What I built
A site built around the assessment-first philosophy rather than a service menu. Clinical photography and a real doctor profile do the trust-building work that stock imagery cannot, and booking runs straight through to Jane App so nobody has to call during office hours to get seen.
The details that mattered.
Booking without the phone call
Jane App scheduling wired directly into the site, so an athlete can book at 10pm the night an injury flares up.
The doctor, not the clinic
People pick a practitioner, not a building. Dr. Graham’s profile and philosophy carry the About page.
Services that explain themselves
Adjustments, movement assessment, dry needling, and cupping, each written so a patient understands what it is and why it might be the right call.
A journal for search
A writing space that earns local search traffic for the questions patients actually type before they book.
Next project
Olive Branch